Student Contributors: Prasoon Agrawal, Deepak Chourasiya, Ranjit Deka, Sourav Kumar, Ravi Sonthalia In a competitive environment, a material amount of the management’s focus is directed at establishing their companies as the marketplaceplace leaders. In a concentrated equivocation where 3-4 major imposters enjoy a large market sh ar, much(prenominal) a problem becomes even more important. This article attempts to grade the pay off dodging that competitors should adopt to become market leaders, by pickings the case of India’s deuce bicyclist industry. The recommendations are establish on the analysis of Bajaj Auto Ltd’s strategy in the be few years. Bajaj Auto is one of the oldest and the piece largest twain wheel horse manufacutrer in India. In addition to cope with fierce competition from other histrions in the 2 bicycler segment, it also has to protect its market share from the impending electric battery of low price small cars such as Tata Nano. associate on to its postion in such a challenging market environment requires innovative strategies and deep understanding of consumers needs. The article analyses the two bicycler market in India and Bajajs positioning therein. Based on the analysis, the article proposes the strategic options available to Bajaj.
Two Wheeler strain: An Overview The Indian two-wheeler industry has witnessed spectacular growth in the pop off few years. The market dynamics of the industry has substantially changed with a majority of the customers preferring bikes to scooters and mopeds. This is primarily due to bett er fuel efficiencies, dynamics, looks and ! long-run product lives of motorcycles. The motorcycle segment constitutes about 81.5% of the two wheeler market in India1. It also contributes to three-fourths of the total exports in the two wheeler industry. Exhibit 1 shows that Bajaj is the second largest player in this segment after Hero Honda.If you want to put over a full essay, order it on our website:
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